Case study

Dollar Clearance & SmokeX

Overview

Dollar Clearance and SmokeX are two e-commerce platforms with different commercial models: wholesale distribution and direct-to-consumer retail. Both needed dependable ordering, inventory and fulfilment operations, while each required an experience tailored to its buyer and sales motion.

Elite Station delivered the software foundation for both platforms, connecting catalogue and inventory operations with payments, shipping and promotional tooling. The focus was commercial: reduce operational friction, keep the purchase journey responsive, and give each business a platform that can support new campaigns and growth.

Technologies

Application platform: PHP, Laravel, MySQL and Redis
Customer experience: JavaScript, Vue.js, jQuery, HTML, CSS and Bootstrap
Infrastructure and delivery: Docker and DigitalOcean
Commerce integrations: PayPal, Authorize.net and ShippingEasy
Product capabilities: GitHub delivery workflows and progressive web application (PWA) features

Our contribution

Commerce and inventory workflows: Built the Laravel application foundation for wholesale and retail use cases, including inventory workflows for multiple suppliers, real-time stock visibility and automated reordering processes.
Revenue-critical integrations: Connected PayPal and Authorize.net payment flows with ShippingEasy fulfilment automation, so operations teams and customers could follow orders from checkout through shipment updates.
Mobile conversion experience: Implemented PWA capabilities for SmokeX to provide app-like browsing, faster perceived performance, offline support and push-notification opportunities.

Our contribution

Delivery operations: Used DigitalOcean, Docker and Laravel Forge to create a repeatable operating environment, with GitHub-based CI/CD practices supporting tested, smoother releases.
Secure selling and retention: Implemented secure payment integration practices and SSL/TLS protection, alongside email marketing, personalized discount codes and promotional campaign features that support repeat purchase.

Client benefits

A purpose-built operating platform for both wholesale and retail sales models.
Repeatable deployment practices that reduce release friction for new commerce features and campaigns.
Better visibility into orders, fulfilment and platform performance for a more dependable buyer experience.

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